what were your motivations for starting tigmi trading?
our very first trip to morocco in 2004 was the catalyst. we fell in love with the artisanship and in particular the traditional berber rugs. it took quite a few more years to realise and act upon the idea, but it was certainly cultivated in morocco. we knew we wanted to share these unique pieces of functional art to the rest of the world, in a way that celebrated the artisans.
what is the key philosophy behind the brand?
our philosophy is rooted in the idea that good design is timeless and adds both beauty and character to our lives. we love the idea of pieces being handed down, and with them adding an intangible layer of story to a space.
a key aspect of the company ethos is your commitment to sustainable sourcing and traditional methods of production. why is this important to you?
i think there is now a collective understanding that the current level of consumption is unsustainable for the future of the planet.
in a world inundated with disposable goods, we believe that there is a need to focus less on the mass-produced model and more on slow, conscious production. this gives us an opportunity to utilise time-honoured traditions that have been passed down for generations, so that these skills remain intact for future generations and provide job and income opportunities for their communities.