The name is intended to say it all: Bassike, a label of lust-worthy proportions born out of the
simple desire to provide wardrobe staples that could be worn with ease (and a certain
degree of non-chalance). The brainchild of close friends Deborah Sams and Mary Lou
Ryan, it stepped onto the Antipodean design scene in July 2006.
From that point on, it has flourished; and what began as a breezy collection of organic
cotton-jersey T-shirts, dresses and trousers has since rounded out into more softly tailored
territory. The intention however, lives on: current, eternal and effortless, each piece is
designed to work seperately but also in conjunction and although new styles have been
added - namely wool jersey, cotton shirting, denim and leather - beauty still belongs to the
wearer. With Bassike, personal style resonates.
Three years on, the cult-label is stocked in premium retailers throughout Australia,
New Zealand, Japan, the UK and Europe. It is also available through the online boutique, www.bassike.com.